Sarah Peller

Designer, illustrator, and very particular about kerning.

Sarah Peller — Fruition Design

The short version

I run Fruition Design out of Port Townsend, Washington — a small town on the Olympic Peninsula with big creative energy. I've spent over a decade designing brands, packaging, websites, and illustrations for businesses that care about what they put into the world.

My clients are cideries and farms, therapists and yoga studios, nonprofits and startups. What they have in common: they do real work that matters, and they want their brand to reflect that — not look like everyone else's.

I'm a designer who actually listens. That's not a line — it's the thing clients mention most. I ask a lot of questions, I pay attention, and I design around what makes your business yours. Not what's trending on Dribbble.

She has a good sense of design, is willing to take on challenging concepts, and can fill in the blanks when it comes to translating a project into the visual space.

How I work

Every project starts with a conversation. I want to know what you do, who you serve, what makes you different, and what "success" looks like for this project. From there, I'll present concepts — not a dozen options, but a few strong directions with reasoning behind each one.

I work best with clients who are engaged in the process. Your feedback makes the work better. I'm not precious about concepts — I'm precious about the end result being right.

Most of my clients are in the Pacific Northwest — Seattle, Portland, Tacoma, the Olympic Peninsula — but I work remotely with people everywhere. Geography has never stopped a good project.

Listening first

I ask the questions other designers skip. The best work comes from actually understanding what makes your business tick.

Craft over speed

I don't rush to fill a portfolio. Every piece gets the time it needs to be something you're genuinely proud of.

Built to last

Trends fade. I design brands that still feel right in five years — because they're rooted in who you actually are.

I'd rather show you than tell you. Check the work.

See the Portfolio →