Fruition Design · Port Townsend, WA

Branding that actually looks like you

Logo design, packaging, illustration & web — for businesses that care about craft, community, and doing things right.

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Branding, packaging, illustration & web design

I'm Sarah — a graphic designer working out of Port Townsend on Washington's Olympic Peninsula. I design for cideries and nonprofits, yoga studios and therapists, farms and startups. If you give a damn about what you do, we'll get along.

Serving Seattle, Portland, Tacoma & the Pacific Northwest

Sarah collaborating on a design project
How I work

Your brand, not a template

I don't hand you a mood board and disappear. We'll work together — you know your business, I know design. The result is something that actually represents who you are, not what a template told you to be.

More about the process →
The work

Every piece is made, not assembled

No stock icons. No drag-and-drop logos. From hand-drawn illustrations to custom packaging, everything I create starts from scratch and ends up distinctly yours.

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Custom illustration work
Brand identity system
The vibe

Pacific Northwest to the core

I grew up here. The values that run through this region — authenticity, sustainability, community — show up in everything I design. It's not a style I'm borrowing. It's where I'm from.

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What I do

Branding & Identity

Complete brand systems built to last — logo, color palette, typography, brand guidelines, and all the collateral to launch with confidence. This is what I do most, and what I love most.

Web Design

Clean, fast sites designed around your actual customers — not a wishlist of features nobody uses.

Illustration

Hand-drawn, custom illustration. Labels, murals, editorial — if it needs a human touch, I'm in.

Packaging Design

Shelf-ready packaging that tells your product's story before anyone reads a word.

Print & Marketing

Menus, signage, event materials, social graphics — the stuff that keeps your brand cohesive everywhere it shows up.

Selected work

Recent Projects

Finnriver Farm & Cidery — brand identity and packaging design
Finnriver Farm & Cidery Branding · Packaging · Illustration
Bellbird — brand identity design
Bellbird Branding
Dancing Sky — website design
Dancing Sky Web Design
All Projects →
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Working with Sarah is such a joy! She brings great creative energy and exceptional professional competence while still making space for our input and ideas as well. She has exceptional follow-through, is a lucid and effective communicator, and helps us to achieve our design goals to create beautiful things together.

Crystie Kisler Owner, Finnriver Farm & Cidery
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She created the most professional and artistic web pages I have ever had the joy of attaching to my work. I now feel confident that when people find my site, they will encounter a beautiful aesthetic through the images, a strong presentation through the layout, and an overall trustworthy representation of my professional services.

Dr. Jessica Tartaro, PhD Intimacy Therapist & Connection Facilitator
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Sarah has done a ton of amazing work for me over the years, from posters to flyers to cards to web work. She is a joy to work with, listens well to the heart of your project, and then exceeds expectations with her delivery.

Leif Hansen Spark Interaction
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Sarah has been able to take complex technical concepts and distill them into visual stories that are accessible and engaging. We would recommend her highly as a "triple threat" graphic design professional who is a critical thinker, a creative designer, and a good communicator.

Karen Hecht, PhD Scientific Affairs Manager, AstaReal Inc.
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I love working with Sarah! Her work to create and finalize our logo was succinct and spot on. She's a great listener, brings plenty of creativity to any project, and is very reliable and responsive to deadlines and emergent needs. She's a gem.

Wren Farris Owner, Soak Bathhouse
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It takes a talented designer like Sarah to engage with me and make sure we're going in the right direction every time. She does that and then some! Her work is outstanding and I find her incredibly patient and organized.

Emily Ritchie Executive Director, Northwest Cider Association

Your brand should look as good as your product is.

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